STRATEGI PENINGKATAN DAYA SAING PRODUK ALAT KESEHATAN INDONESIA Disampaikan pada:

STRATEGI PENINGKATAN DAYA SAING PRODUK ALAT KESEHATAN INDONESIA Disampaikan pada:

Pengembangan Industri Alat Kesehatan Dalam Negeri, 13 Juni 2017 DIREKTORAT JENDERAL PENGEMBANGAN EKSPOR NASIONAL | KEMENTERIAN PERDAGANGAN

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Outline:

Perkembangan Perdagangan Alat Kesehatan Indonesia Potensi dan Kondisi Produk Alat Kesehatan Indonesia Strategi Pengembangan Ekspor

DIREKTORAT JENDERAL PENGEMBANGAN EKSPOR NASIONAL | KEMENTERIAN PERDAGANGAN

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PERKEMBANGAN PERDAGANGAN ALAT KESEHATAN INDONESIA

(Dalam USD juta)

Trend ekspor produk Alat kesehatan Indonesia periode 2012-2016 mengalami Penurunan 16,13% dengan pasar tujuan ekspor utama adalah Singapur, Jerman, Jepang dan Amerika.


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10 PRODUK TERBESAR EKSPOR-IMPOR ALAT KESEHATAN INDONESIA PRODUK EKSPOR ALAT KESEHATAN INDONESIA NO HS URAIAN 1 9018909000 Other instruments&appliances in medical 2

9018190000 Other electro-diagnostic apparatus

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9018399000 Other instruments and appliances, used in dental science

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9018311000 Disposable syringes

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9022909000 Parts & accessories for other x-ray, alpha,beta/gamma radiations apparatus 9019200000 Ozone therapy,oxygen therapy, aerosol therapy, artificial respiration/other 9019101000 Electr. mechano-therapy appl.massage apparatus

6 7 8 9

9021900000 Oth appl.which are worn/carried/implan in the body,to comp'ate for a defect 9021100000 Orthopaedic/fracture appliances

10 9018500000 Other ophthalmic instruments&appliances

PRODUK IMPOR ALAT KESEHATAN INDONESIA NO HS URAIAN 1 9018909000 Other instruments&appliances in medical 2 9018903000 Electronic instruments and appliances 3 9022140000 Oth. computed tomography apparatus for medical, surgical/veterinary uses 4 9019200000 Ozone therapy,oxygen therapy, aerosol therapy, artificial respiration/other 5 9022290000 Alpha, beta/gamma radiations apparatus for other uses 6 9022120000 Computed tomography apparatus 7 9018190000 Other electro-diagnostic apparatus

8 9018391000 Oth. catheters 9 9018120000 Ultrasonic scanning apparatus 10 9018902000 Intravenous administration set (adult)

Berdasarkan hasil analisa Identifikasi Produk Eskpor Alat Kesehatan (2014) terdapat beberapa alat kesehatan yang berpotensi untuk dikembangkan yaitu: sarung tangan karet, Sphygmomanometer, stetoskop, masker, pakaian rumah sakit, infant incubator, nebulizer, dan medical bag. DIREKTORAT JENDERAL PENGEMBANGAN EKSPOR NASIONAL | KEMENTERIAN PERDAGANGAN

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POTENSI EKSPOR PRODUK ALAT KESEHATAN INDONESIA PEMETAAN PRODUK EKSPOR

Kriteria : • Tren impor dunia positif, ekspor Indonesia ke dunia positif. (Star) • Tren impor dunia positif, ekspor Indonesia ke dunia negatif. (Question Mark)

STAR

QUESTION MARK Produk

Manufaktur

Elektronik, Produk Tekstil, Plastik dan Produk Plastik, Produk Perlengkapan Rumah Tangga, Kulit dan Produk Kulit, Sepeda,

Otomotif, Alas Kaki, Produk Kayu, Furniture, Mainan Anak

Peralatan Medis Produk

Industri Primer

Produk

Komoditi Primer

Makanan olahan; kakao olahan; kayu olahan; ampas/sisa industri makanan; ikan olahan; buah olahan; rempah-rempah olahan; rumput laut olahan; produk hewan olahan; kopi olahan; pupuk organik

Dairy product (susu, mentega, telur); biji-bijian berminyak olahan; sayuran kering; rotan, bambu, dan bahan nabati olahan

Mutiara; hewan hidup; lemak & minyak hewan/nabati

Segera diambil keputusan apakah akan memperkuat sektor tersebut atau fokus pada sektor lain

Udang; rempah-rempah; buah segar; sayuran; biji-bijian berminyak; lak, getah, dan damar; produk hewan •

Strategi

•

Memperkuat daya saing produk untuk mendapatkan keuntungan dari pasar ekspor yang sedang tumbuh Tetap melakukan promosi, penetrasi dan pengembangan pasar dan produk serta joint venture untuk mengalahkan pesaing


STRATEGI PENGEMBANGAN EKSPOR

PROGRAM DAN KEGIATAN DITJEN PEN

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Kontribusi Kemendag dalam Prioritas Nasional dan Perlunya Ekspor Non Migas

Peningkatan IklimInvestasi danIklim Usaha Percepatan Pertumbuha nIndustridan Kawasan Ekonomi khusus

Pengembangan Ekspor Non Migas yang Bernilai Tambah

Kedaulatan Pangan

Revolusi Mental

Daerah Perbatasan

Daerah Tertinggal Konsolidasi Demokrasi dan Efektivitas Diplomasi

Antar Kelompok Pendapatan

Peningkatan Ekspor Non Migas yang Bernilai Tambah menjadi tugas utama Ditjen PEN adalah salah satu dari sepuluh Prioritas Nasional Tahun 2017

Pelayanan Kesehatan


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PROGRAM DAN KEGIATAN STRATEGIS 1

Promosi • Trade Expo Indonesia (TEI) (Pameran dagang, business matching, forum TTI, Primaniyarta & Primaduta award) • Pameran Dagang dalam dan Luar Negeri; • Misi Dagang dan Misi Pembelian

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2

Digital Marketing • Pembuatan konten promosi digital produk Indonesia, pemanfaatan media sosial, search engine optimization

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3

Nation Branding • Riset Nation Branding

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Peningkatan Daya Saing dan Nilai Tambah Produk Ekspor

• • • •

Identifikasi Produk Unggulan Daerah Pengamatan Produk di Negara Pesaing Adaptasi Produk Indonesia Development Design Center (IDDC) • Program Pengembangan Merek

Pelayanan Pelaku Usaha • Customer Service Center • Market Intellegence target pasar Dukungan Lembaga Promosi Ekspor di dalam dan luar negeri

• ITPC, Pendidikan dan Pelatihan Ekspor Daerah (P3ED) Diklat SDM Ekspor • Coaching Program, Diklat Ekspor


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KEGIATAN PENGEMBANGAN ALAT KESEHATAN Promosi •

•

Misi Dagang di dengan negara tujuan : Russia, Bangladesh, Sri Lanka, Pakistan, Chile, Peru, Equador, Mesir, UAE, dan Oman Promosi ITPC

Pameran Luar Negeri

Saudi Health (2013) Arab Health (2015, 2016, 2017)

Dalam Negeri

Trade Expo Indonesia 2017

IDDC • Klinik Desain • Inkubasi produk • Information Service Facilitation


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LOCATION Inaugurated on 29th September 2016 by the Minister of Trade, IDDC location is on the heart of the nation capital. Growing creative district surrounded by centers of design education Area : approximately 980 m2 Working hours : 09.00 – 17.00 Monday to Friday (closed on National Holiday)

DESIGN WORKSHOP IDDC also provide a digital workshop for the designers member: • • • • •

• •

1300 x 900 mm bed Laser Cutter • Roland monoFab SRM-20 Desktop • Mill • MakerBot Digitizer Desktop 3D Scanner Makerbot Replicator 2x 3D Printer Silhouette Cameo Electronic Cutting Tool Miximaxi 3D Printer Photography Background

Elinchrom BRX 500 Boomstand lighting Simp Q Portable Photo Studio XL

CO-WORKING The ever growing of co-working community invites young talent to work flexible. IDDC provides more than 350m2 open space and facility for free to public and community at appointment.

GALLERY EXHIBIT Gallery area is provided with showcases on a 300 m2 space to hold event and presentation at no cost .

MEETING ROOMS Three meeting rooms holds up to 12 people each and expandable to host 70 + people suitable for presentation and idea sharing. Comes with free wifi access

MINI DESIGN LIBRARY IDDC display a mini library to design publication and magazines, and provide access to free internet wifi .


#DESIGN DEVELOPMENT FUNCTION & PROGRAMME Indonesia Design Development Centre to fulfill three main function and focus of a design development based design center, which translated to 6 main programme

DESIGN CONSULTATION CENTER

DESIGN FACILITATION CENTER

DESIGN PROMOTION CENTER


IDDC Design Clinic Output : The availability of consultations related to design and assist the business community in developing their product design through appropriate methods so that business actors can develop their design independently and sustainably in the future.

Design Clinic recruits professional designers from association of designers serving online and offline consultation to serve export-based business players.

Hari Kerja;

pukul 10:00 – 15:00 WIB Periode Februari s.d Desember 2017


Target: 50 Draft Desain

Information Service Facilitation

Design Reference

Information and Data

Seminar Webinar dengan peserta: desainer, calon desainer, akademisi dan Instnasi Terkiat

Journal Drafting, Multiplication and Distribution

Information Utilization by Academics, Associations and Business Actors and Related Institutions


WORKSHOP DESIGN Objective : Designers Capacity Building

INVOLVES THE ENTIRE DESIGN STAKEHOLDER : Designers, Candidate Designers, Design Professional Associations, Academics of Design and Other Related Institutions

• UPDATING TREND DESIGN, TREND MARKET AND CUSTOMER PREFERENCE •

INSPIRING NEW INNOVATIVE PRODUCTS

•

DEVELOP PROFESSIONAL NETWORK Between ASSOCIATION DESIGNER PROFESSIONS, DESIGNERS, DESIGNER CANDIDATES, ACADEMICS AND RELATED INSTITUTIONS


@id_designcenter


NETWORK POTENTIAL POTENTIAL NATURE RESOURCES

PASAR CULTURAL POTENTIAL

ADDED VALUE EXPORT PRODUCT DESIGN DEVELOPMENT

PELAKU USAHA

MARKET TRIAL

DESAINER

PROTOTYPE


DISPATCHING

Designers Business

DESIGNERS BUSINESS STAKEHOLDERS

DISPATC HI DISPATC H II

FIELD SURVEY STUDY OF RESOURCES POTENTIAL MAPPING BUSINESS MAPPING

DISPATCH III

PEMBEKAL AN

SELE KSI

KELAYAKA N

PRE-DISPATCH

ORIENTASI CONSOLIDATION PORDUCT IDEA GENERATION

MARKET TRIAL DOCUMENTS (IPR, KATALOG, POSTER, ETC) DAN PUBLICATION

REVIEW DESAIN PROTOTYPING

REVIEW DESAIN EXHIBTION QUALITY CONTROL PRODUCTION MANAGEMENT REVIEW FINAL



Good Design Indonesia 2017

Good Design Indonesia (GDI) as the highest award for best design products in Indonesia with collaboration scheme with Japan Institute of Design Promotion (JDP) through Good Design Award Japan and Japan External Trade Organization (JETRO)

Awarding Stages Publikasi April

Registrasi Online April– May

PHASE I SELECTION

PHASE II SELECTION

AWARDING AND Show Case

May

Akhir Juni

Agustus


©Directorate General of National Export Development All rights reserved

TERIMA KASIH Direktorat Jenderal pengembangan Ekspor Nasional - Kementerian Perdagangan RI Jl. M.I. Ridwan Rais, No. 5, Jakarta 10110, Indonesia Phone: +6221-3858171, Fax: +6221-3858171 http : www.djpen.kemendag.go.id DIREKTORAT JENDERAL PENGEMBANGAN EKSPOR NASIONAL | KEMENTERIAN PERDAGANGAN

STRATEGI PENINGKATAN DAYA SAING PRODUK ALAT KESEHATAN INDONESIA Disampaikan pada:

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